Lay's

LAY’S

Company
PEPSICO
Challenge
BRAND AWARENESS

Lay’s launched an easy ‘play & win’ with HighCo DATA to create brand awareness for 3 new flavors. Who doesn’t want to win a city trip or Walibi tickets, while playing? All players received an e-coupon in Belgium or a cash back in the Netherlands. The perfect activation that attracts the consumer digital & drives him to the store. 

Lay's
Lay's
lady-pointing-canvas.png

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