Promotion is recognized as the most effective solution against inflation.

In an inflationary context and in view of the international events that mark our daily lives, more than one Belgian is more attentive to prices and 32% are looking for more promotion or switching to…

10 suggestions to make your promotional offers work harder for you

Over the years, one fact has remained constant: Belgian consumers are the most receptive to promotional offers in the world. This does not mean that certain aspects don’t change or evolve. Fabrice…

The future of coupons is phygital

The name HighCo DATA is almost always automatically associated with the famous discount coupons. And rightly so, although the subject is a bit more complex than we all think. Over the years our…