McCain combined two solutions to create awareness about their new variant “Bistro Style”. A temporary mini site was set up by HighCo DATA and communicated via social media. During the same period, an e-coupon was launched on the Sodexo4You platform to attract new customers offering a higher reduction (more than 25%). The coupons were valid for “Bistro Style Rustic French Fries with Peel” and “Potato Dip”.